“Your Guide to Better Leveraging Conversational AI” should be shortened to just “Conversational AI” so that the filename will be Asset_eBook_ConversationalAI. no underscores, colons etc should be used to separate words, and avoid long names since this name will be used in the Marketo file name e.g.
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The file will be named as Asset_ContentType_ContentName in the Marketo Design Studio by the Python code in Zapier so when filling out the form the Content Type should not be included in the Content Name or else it will appear twice in the Marketo file name.įor example the “Apple” case study Content Name should just be “Apple” so that the name in the Marketo Design Studio will then be Asset_CaseStudy_Apple The first step in the process is to obtain the Content Type, Content Name, ReBrandly Slash Tag, Dropbox Asset Path, and hosting page URL from the content marketing team using a Google form. Marketo Design Studio Upload Request Google Form Marketo Design Studio Upload Walkthrough Video Take a look at the video below to get a walk-through of how each step within Zapier is set up and get a look inside the Marketo content performance tracking program.
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If it is your first time using the Marketo REST API or you need a quick refresher then check out the Marketo API Quick-Start Guide to see how to make your first Marketo REST API requests in Postman before transitioning to making requests in code or in the Zapier automation tool. The Github repo containing all the code used within the Zapier actions described below can be found here.
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Last but not least, a Marketo program should be set up to track visits to the blog post containing the piece of content and email the content link when the download form is filled out. Since the Marketo content link is long and LinkedIn posts share the entire URL, ReBrandly can be used to get a custom branded and shortened link, which is more aesthetically pleasing e.g.Īdditionally, Airtable can be used to store and categorize all the content links from your Marketo Design Studio for easy location by either the sales or marketing team.